M. DuMont Schauberg has started tabloid newspaper
In the M. DuMont Schauberg publishing company DIREKT, a newspaper in the tabloid format has appeared since October 2004. The daily newspaper is printed in the Berliner half format. It costs 50 cents and is sold from Monday to Fridays in the greater Cologne area. The contents are meant to be serious and for quick consumption. The new product is above all geared to the young target group that previously read few or even no newspapers.

