M. DuMont Schauberg - Media and Services

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EXPRESS' innovations The active participation in our EXPRESS-CDs is also totally excellent. Tens of thousands participated in selecting the songs which should be included on the three CDs we have released so far. All three (VIVA EXPRESS I and II with Carnival hits but also the VIVA EXPRESS WM-Party) have turned into absolute hits. This is not least due to the fact that the integration of the readers brought about a product which is compatible for the masses. The FC calendar, which the EXPRESS compiled together with the DuMont calendar publishers, belongs in a similar category. It too enjoyed super sales in the past year. A new one is already in planning and other projects are being conceptualised. And the revenue side is not the focal issue. As we are advised not to enter into any economic risks, the proceeds are correspondingly lower, but considerable additional revenue does remain for our house. The brand name EXPRESS for particularly high quality, resp. interesting products is image advertising which should not be underestimated. At the same time it is, of course, the best reader-newspaper commitment. All of this is carried out in close cooperation between online and print editors, as well as publishing house advertising. In fact, all projects have been created in close collaboration with other departments of the house. EXPRESS goes one step further with the Sunday Supplement "Mein EXPRESS", which has been published since the middle of August. Here, the readers have direct opportunity to make contributions and are also requested to participate in the concept and preparation of the supplement. This is to flow in successively into the other EXPRESS. It has already come to pass with reader photos - but it will be extended even further. For a few days now the online and print editors' offices of the EXPRESS have been producing a TV news show. Three minutes are prepared on workdays where viewers get a quick, informative and entertaining overview about the most important news from the region. The goal is to make it clear how one can utilise synergy effects and to show that a print editor's office can put a TV program together with the corresponding equipment and manpower. Currently we are still making do with whatever means we have on-board. DeutschΙFlagΙHomepageΙContactΙSitemapΙksta.deΙexpress.deΙmz-web.deΙrundschau-online.deΙfr-online.de

EXPRESS' innovations

The active participation in our EXPRESS-CDs is also totally excellent. Tens of thousands participated in selecting the songs which should be included on the three CDs we have released so far. All three (VIVA EXPRESS I and II with Carnival hits but also the VIVA EXPRESS WM-Party) have turned into absolute hits. This is not least due to the fact that the integration of the readers brought about a product which is compatible for the masses.

The FC calendar, which the EXPRESS compiled together with the DuMont calendar publishers, belongs in a similar category. It too enjoyed super sales in the past year. A new one is already in planning and other projects are being conceptualised. And the revenue side is not the focal issue. As we are advised not to enter into any economic risks, the proceeds are correspondingly lower, but considerable additional revenue does remain for our house. The brand name EXPRESS for particularly high quality, resp. interesting products is image advertising which should not be underestimated. At the same time it is, of course, the best reader-newspaper commitment. All of this is carried out in close cooperation between online and print editors, as well as publishing house advertising. In fact, all projects have been created in close collaboration with other departments of the house.

EXPRESS goes one step further with the Sunday Supplement "Mein EXPRESS", which has been published since the middle of August. Here, the readers have direct opportunity to make contributions and are also requested to participate in the concept and preparation of the supplement. This is to flow in successively into the other EXPRESS. It has already come to pass with reader photos - but it will be extended even further.

For a few days now the online and print editors' offices of the EXPRESS have been producing a TV news show. Three minutes are prepared on workdays where viewers get a quick, informative and entertaining overview about the most important news from the region. The goal is to make it clear how one can utilise synergy effects and to show that a print editor's office can put a TV program together with the corresponding equipment and manpower. Currently we are still making do with whatever means we have on-board.